Debra Charest
Head of Brand Marketing
Debra Charest is a seasoned marketing executive with nearly two decades of experience in the wine industry. Born in California, she began her career at a small family-run winery, where she gained foundational knowledge of the industry and discovered a passion for crafting compelling brand narratives rooted in the heritage and artistry of wine. She went on to hold brand management roles at The Wine Group and later served as Vice President of Brand Management at Jackson Family Wines, where she led strategic initiatives across a diverse portfolio of premium brands.
In 2022, Debra joined Stag’s Leap Wine Cellars to oversee brand management and hospitality. Following the Antinori family’s full acquisition of Stag’s Leap Wine Cellars in the summer of 2023, her role evolved to Head of Brand Marketing for Vinattieri 1385—the newly established sales and marketing company—where she now leads brand strategy for Stag’s Leap Wine Cellars, Antinori Napa Valley, Col Solare, and the entire Antinori imports portfolio in the U.S.
Debra holds an MBA from the W. P. Carey School of Business at Arizona State University and is a Certified Specialist of Wine, combining academic expertise with industry credentials to inform her leadership and vision.
